| Experienced sales person |
| Wanted Sales People |
Created by
Jon Davey
Social Media Director
Business in Berkshire
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Building a better customer relationship
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Building a better customer relationship In most businesses the vast majority of Sales resources are used to acquire new customers. It’s obvious, the business needs to grow revenue and profit so they have to invest to get more customers. The issue is that not enough attention is given to retaining existing customers. Those existing customers often just slip away without the company really knowing why. Then the company has to work even harder to get even more new customers. Surely not a good situation. Imagine if you knew why customers were likely to leave and you could do something about it before they actually left. To help you we’ve built a Customer Relationship survey to find out how businesses understand the needs of their customers. Spend 5 minutes filling in the survey, and we’ll send you a free copy of the results which we’ll also compare to our benchmark data. Also included will be some questions on which marketing works best to attract more new customers. Click here to complete the survey. SimplePlans specialises in helping companies profit from being customer focused and we carry out a lot of Customer Relationship surveys. We almost always find that customers have a very different view of their relationship with the company than the company thinks they have. In some cases its minor issues such as how quickly calls are returned. They may be minor in the company’s eyes but they can be enough to cause a customer to leave and often no one in the company would know why. We‘ve also discovered that companies often spend a lot of money doing things for their customers that their customers don’t actually want. One example was the company that delayed delivery of the product to the customer while they took it out of the box and tested it. Customers hated the delay. They stopped the process and saved over £20,000. Fill in the survey to learn more about what other companies do and what you can do to improve your customer relationships. Please forward this survey to friends, colleagues and customers. The more people who complete the survey the better the results. Malcolm Wicks www.simplebusinessplans.co.uk 0118 989 1107 SimplePlans specialise in Customer Relationship Surveys that discover what your customer really care about. It’s rarely what you think! |
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| Business in Berkshire
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